Well, perhaps as bad as the foray by Nestle into Fair Trade is the foray by McDonald’s into Organic Coffee. Not to say it’s bad - it’s a good things. But, given that it’s McDonald’s, I think they have improvements needed quite direly in areas more their main focus, if you know what I mean.

McDonald’s will begin selling organic coffee at its New England restaurants next month. It’s an arrangement that could spark huge growth for Green Mountain Coffee, the company that will be supplying Newman’s Own Organics blend coffee. The coffee will be available in more than 650 McDonald´s restaurants in Maine, Massachusetts, Connecticut, Rhode Island, Vermont, New Hampshire and in the Albany, N.Y., region. Green Mountain Coffee earlier entered a separate deal to purchase beans, roast them and package them for Newman´s Own.

Via Treehugger